About Us

Armor All® began in 1962 when a chemist discovered a ‘miracle formula’ that protected rubber, plastic and vinyl from UV radiation and ozone. Ten years later it became Armor All® Protectant. Since then, Armor All® has gone from strength to strength, creating a wide variety of innovative and premium vehicle care products including air fresheners, disinfectants, restorers and wipes. With over 50 years of innovation, we have worked to make it easy for people to keep their cars clean, fresh, and protected. And as leaders in the industry, we will continue to do this with new technologies and products.

Our mission is to empower everyone to effectively clean, shine, protect and freshen their cars, and discover the enthusiast within. Our products are made to protect against life’s messes.  Everyday proof your car™ with Armor All®.

Armor All® began in 1962 when polymer chemist Joe Palcher discovered a ‘miracle formula’ that protected rubber, plastic and vinyl from UV radiation and ozone. In 1966 he began selling it as Tri-don – that’s No Dirt spelled backwards. Six years later, car enthusiast Alan Rypinski bought the company and renamed the product as Armor All® Protectant.

For more information on the history of Armor All®, click here.